Kelley Blue Book - Tagged Posts - Auto Dealer Today

Geitner to Lead Cox's Media Solutions Group

Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.

KBB Predicts Record Sales in June

Kelley Blue Book expects June new-vehicle sales to increase 5% from a year ago to 1.55 million units. This predicted increase should result in an estimated 17.1 million seasonally adjusted annual rate (SAAR).

KBB Predicts Record Sales in April

After a disappointing March, new-vehicle sales should bounce back in April, KBB said yesterday. The firm predicts new-vehicle sales will rise 4% from a year ago to a record 1.51 million units.

KBB: Low Fuel Prices Have Used-Vehicle Buyers Flocking to High-Performance Segments

Used-vehicle buyers are turning to sports cars in greater numbers thanks to low fuel prices, which are allowing them to forego fuel efficiency in favor of performance, KBB said this week.

KBB Aims to Change Image With New Marketing Campaign

Kelley Blue Book's new 'Get New Car Smart" marketing campaign is designed to reposition the brand away from being the used-car pricing and valuation destination to the go-to resource for new-car shoppers, company officials said.

Drivers Still Multitasking Behind the Wheel, Survey Shows

Results from a KBB.com survey show that 61% of drivers continue to multitask behind the wheel, with nearly half of respondents still using their mobile phones while driving.

GoMoto Adds Kelley Blue Book Integration to Platform

Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.

Cox Automotive Brands Combine to Offer Dealers Refined Marketing

Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are ready to purchase a vehicle.

Gen Z Prefers Face-to-Face Interactions, Test Drives, Study Shows

Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.

Average New-Vehicle Transaction Price Reaches $33,781, KBB Reports

The average transaction price for a new car rose 2.2% to $33,781 in February, Kelley Blue Book reported today. The vehicle information site also noted that incentive spending is nearing pre-recession levels, as vehicle OEMs look to offset rising prices.